HDFC Bank Parivartan launches #EnginesOff campaign in 40 cities

HDFC Bank Parivartan launches #EnginesOff campaign in 40 cities

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Seeks to raise awareness on air pollution through street play in 126 locations

Mumbai, June 4, 2022: To commemorate World Environment Day, HDFC Bank Parivartan today launched a high-decibel campaign called #EnginesOff to raise awareness on the importance of reducing air pollution. Through a short street play, motorists idling their vehicles at busy traffic intersections will be encouraged to switch off their engines while they wait for the signal to turn green.

The bank is rolling out this short play at over 126 busy signals in 40 cities across the country. The three-day campaign starts on June 5th and includes large metros such as Mumbai, Gurugram, Bangalore, Kolkata, and Pune, as well as smaller cities like Ludhiana, Varanasi, Nasik, Rajkot and Guwahati among others.

According to the World Health Organisation, research shows that over 7 million people die from air pollution each year. A small measure like switching off the engine can reduce an individual’s emissions by half.

The street play is part of HDFC Bank’s nationwide ESG campaign highlighting the small steps we can take towards sustainable progress. The campaign shows how the future can be better if we change things today. The bank also launched four unique films that highlight its social and environmental initiatives under its flagship programme Parivartan, as part of the same campaign.

“HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest bank, we must use our brand to create a positive social impact and make a difference in the lives of communities,” said Mr. Ravi Santhanam, CMO, HDFC Bank. “With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow,” he added.

HDFC Bank is the amongst the largest corporate CSR spenders in the country. The bank’s key focus areas include care for climate, rural development, education, skill development, healthcare & hygiene and financial literacy under Parivartan.

The 40 cities and locations are as follows:

#EnginesOff

Name of City

No of locations

Locations

Chandigarh

4

Sector 8

Sector 44

Transport Lights

Housing Board Lights

Mohali

2

DC Office Light point

Suhana Lights,

Amritsar

2

Lawrence Road

Income Tax Chownk

Ludhiana

2

Pavilion Mall Lights

New Court Lights

Jaipur

4

RAMBAG CIRCLE

DANIK BHASKAR CIRCLE

NEW GATE

JDA CIRCLE

Gorakhpur

4

Padaleganj Chauraha

Shastri Chauraha

Mohadipur Chauraha

Asuran Chowk

Allahabad

3

Balson Choraha

Medical Choraha

Fortrate Choraha

Lucknow

4

Burlington  Square

Hazratganj Square

Alambagh Square

Indiragandhi Pratishthan Square

Kanpur

4

Tatmill Chauraha

CocaCola Chauraha

Vijay Nagar

Ramadevi

Varanasi

4

Rathyatra

Maldahiya

Lanka

District Court Charaha

Faizabad

2

Rakabganj Chauraha

Pushpraj Chauraha

Meerut

3

Saket Chauraha

Begum Pul

Tej Garhi Chauraha

Sonipath

3

Rohtak Chowk

Loharu Road

Old Bus Stand

Bareilly

3

Chaupal Chauraha, Police Line

Chowki Chauraha

Circuit Chauraha

Faridabad

3

Ajrondha Chowk

Old Faridabad Chowk

B K Dutt Chowk

Delhi

3




Ghaziabad

3

Hapur Chungi

Hapur Tiraha

Dabur Tiraha

Dehradun

3

Balram Chowk

Prince Chowk

Panchayati Mandir Chauraha

Noida

3

Sector 18

Sector 16

Sector 15

Gurgaon

3

Sector 42

MDI Chowk

Bristol Chowk

Jammu

3

Bikram Chowk

Jewel chowk

Gandhi Nagar

Srinagar

3

Jehangir Chowk

M A Road

Regal Chowk




Pune

3

Phineox Mall Signal, Viman Nagar

University Road Signal

Katraj Signal

Aurangabad

4

Kranti Chowk Signal

Akashwani Signal

CIDCO Signal

Dudh Dairy Chowk

Nashik

4

CBS School

ABB Singnal - Trambak Rd

BYK Signal - College Rd 

Dwarka Signal

Indore

4

Palacia

C-21

Radission Square

Regal Square

Ahmedabad

3

Sindhubhavan Circle

Ashram Road

RTO Circle

Surat

3

Swar Gate

Athava Gate

Gajera School Circle

Rajkot

3

Race Course Road

100 ft Road

Crystal Mall

Vadodara

3

Kala Ghoda

Alkapuri - RC Dutt Road

Rajmahal Road - Akota Bridge

Mumbai

1

Haji Ali




Hyderabad

4

Jubilee Hills

Hi-tech city

Khairatabad

Gatchibowli

Vijayawada

4

Benz circle

Ramvarampadu

Bhavani puran

Ibrahimpatnam

Vizag

4

RTC Complex

Maddilapalem

Gajuwaka

Siripuram

Nagpur

4

Eternity mall square

RBI square

Shankar nagar

Chatrapati square




Bhubaneswar

3

Kalinga Hospital Square

Commissionerate & DCP Traffic Police Office Square

AG square

Patna

4

Dakbangla

Exhibition Road

Shaguna More

Boring Road Crossing

Kolkata

3

Shyambazar Crossing

Esplanade Crossing

Rash Behari Crossing

Guwahati

3

ABC Point

Rukminigaon Point

Lalganesh




Bengaluru

3

Samsung Opera house Signal

LIC Signal MG road

Trinity Circle

Coimbatore

6

Lakshmi mills Signal

Trichy Road Signal

Airport Signal

Gandhipuram Signal

Hopes college

Ukkadam Signal

Madurai

6

Goripalayam Signal

Flower Market Signal

Awin signal

Guru Theatre

Kalavasal Signal

Keelavasal Signal



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For media queries please contact:

Sherna D’Mello

Corporate Communications
HDFC Bank Ltd., Mumbai.
Mobile: 09920888014
sherna.dmello@hdfcbank.com

Madhu Chhibber

Head, Corporate Communications
HDFC Bank Ltd., Mumbai.
Mobile: 9833775515
​​​​​​​madhu.chhibber@hdfcbank.com